The visual identity of Form, created together with Laura Beulens, is rooted in its philosophy of balanced fitness and holistic well-being. The design focuses on creating an inviting atmosphere where members can connect with their bodies in a meaningful way. As the internal sports club of Wintercircus, the branding emphasizes accessibility and ease, encouraging a seamless transition from work to wellness. With a combination of soft tones and energetic elements, the visual identity reflects Form’s goal to inspire and support a sustainable, inclusive approach to fitness and health.