TUESDAYtv serves as a gateway to the forefront of emerging talent in the UK garage, acid house, and break scenes. Hosting parties in unique, often architecturally significant venues, the brand offers an experience where music and space converge. The typographic-heavy visual identity features a monumental design that references the architectural nature of the events. By offsetting various logo lock-ups, the typography transforms into shapes that resemble the architectural spaces themselves. Each event is shaped by its own distinct visual form, with a simple yet recognizable system that adapts to the architecture. The branding mirrors TUESDAYtv’s commitment to delivering fresh, immersive experiences in both sound and space. In collaboration with Bureau DAM.