Shelter is an independent multibrand store and community based in Ghent, Belgium. Over the years, as their in-house graphic designer, I create all of the digital content and printed matter ranging from newsletters to posters displayed in the streets of Ghent. Serving as a graphic playground where there aren't too many rules, Shelter allows me to experiment and grow together with them. "A Shelter from the busy high street and the fast pace of life, here we allow you to take your time." This quote birthed the branding approach, playing with the notion of sheltering elements, and stands as the guiding principle behind the creative direction.