I was honored to develop the strategy and art direction for "Vormen: Living Objects," co-writing the script and co-producing the campaign with Loïc Meulenberg, a true wizard in all things cinema. Together, we crafted a campaign that challenges the idealized portrayal of furniture by focusing on how Vormen’s open-ended designs naturally integrate into daily life. Instead of static, commercialized objects, the campaign highlights the functional beauty of these forms as they support everyday rituals, zooming in on those particular moments when objects are woven into the fabric of daily life. Through this narrative, we disrupt conventional expectations, creating a memorable and thought-provoking visual story that lingers in the minds of viewers. This project resulted in three campaign videos and social media assets, all filmed by Loïc Meulenberg, with editorial images captured by Lars Duchateau.